// ARTICLES

What we know, and how sure we are.

Explainers, guidance and help for the part of the web where search engines stopped being the only readers. Written by us, in the same voice we use in the product: measured, not asserted. Where the honest answer is that nobody knows yet, it says so.

// key concepts

What the words mean, before anybody sells you anything with them.

What is AEO, and how it differs from SEO AEO is the practice of being quotable by answer engines rather than only rankable by search engines. Here is the real difference. 7 August 2026 llms.txt, explained A proposed markdown file at /llms.txt that tells language models what your site is. What it does, who reads it, and how early it still is. 7 August 2026

// guidance

How to decide, and what the decision is actually resting on.

Structured data for articles: what it does and what it doesn’t Article JSON-LD tells a machine what your page is. It makes you eligible for things. It does not make you rank, and it cannot fix thin copy. 7 August 2026 How we verify whether an SEO change worked We judge every change at 14 and 28 days against Search Console, and “we could not measure it” is one of the four answers we allow. 7 August 2026

// help

Using the product, and reading what it shows you.

Reading your AI traffic: crawlers, referrals and agents A crawl is not a visit and a visit is not a citation. How we split AI traffic into kinds, and what each one is actually evidence of. 7 August 2026

Every article here carries the same structured data, canonical and meta description discipline we audit for on your site. That is deliberate: a page telling you how to describe yourself to machines should be able to describe itself.